The story
Design isn't just how it looks — it's how it works for your brand.
Hi, I'm Ammar Khan, a graphic designer with 8+ years turning brand ideas into visual identities. I've worked with startups, local businesses and international brands across the UK, the US, the UAE and beyond — and I run every TPX project personally, start to finish.
My approach combines strategic thinking with creative execution. Every design decision is rooted in understanding your audience and business goals. I believe great design should not only look beautiful, but also drive real results for your brand.
The Pattern X is the name for that philosophy: finding the underlying pattern that makes a brand recognisable, then building a consistent system around it — logo, colour, type, social and print, all pulling in one direction.