Freelance Brand & Identity Studio

I design brands that people remember.

TPX — The Pattern X — is a one-person design studio led by Ammar Khan. I build memorable logos, brand identities, social systems and print for founders who want to stand out and stay consistent.

1000+
Projects served
8+ yrs
Design experience
15+
Countries served
Trusted by brands across the UK, the US, the UAE & beyond
Nexus Technologies Saffron Bistro Urban Fit Gym Pure Organics Tech Hub Fashion Forward Green Leaf Co. Coffee Culture Luxe Boutique Glow Beauty
What I do

Design is not decoration.
It is the pattern people remember.

Four core services, one consistent standard — clear thinking, clean execution, files ready for anywhere your brand shows up.

Logo Design

Unique, memorable marks that capture your brand essence and read cleanly at every size.

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Brand Identity

Complete visual systems — colour, type, logo suite and guidelines your team can actually use.

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Social Media Design

On-brand templates and content systems that keep your feed consistent and engaging.

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Print & Packaging

Print-ready stationery, packaging and collateral that make a lasting first impression.

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Selected work

Featured projects

View all projects
Testimonials

What clients say

Ammar delivered an exceptional logo that perfectly captures our brand essence. His attention to detail exceeded our expectations, and the turnaround was fast.
JC
James Carter
CEO, Nexus Technologies (USA)
Working with Ammar was an absolute pleasure. He understood our vision from day one and created an identity that truly represents our restaurant.
SM
Sarah Mitchell
Founder, Saffron Bistro (UK)
The social templates transformed our online presence. Engagement skyrocketed and we finally have a consistent brand look across every platform.
EM
Emma Wilson
Marketing Director, Urban Fit (UAE)
Ammar Khan, founder of TPX
About the studio

The person behind the pattern

Hi, I'm Ammar Khan — the designer who runs TPX. With 8+ years turning brand ideas into visual identities, I've worked with startups, local businesses and international brands across the UK, the US, the UAE and beyond.

  • Strategy-first: every decision is rooted in your audience and goals.
  • Direct, one-to-one collaboration — no account managers.
  • Files delivered in every format you'll ever need.
Learn more about me
Let's build your brand

Ready to become the brand people remember?

Get in touch for a free consultation and a quote tailored to your project. No pressure, no obligation.

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